THESE GREETING CARDS WERE PUBLISHED AND DISTRIBUTED BY WILLIAM MOORE AUSTRALIA OF COPPIN STREET RICHMOND VICTORIA. The collection that has come to hand is just a selection of those published judging by the APC numbers. The flowers come first. The cards are all a uniform size, 17.4×11.5cm, despite the way they have been reproduced on this post. Note the cards all have a blank interior and are all poorly folded. There is a significant change with the design of the cards over the set. Maybe they were not all published in 1988. Was this rather the date William Moore Australia started business.
Next is APC 040 the Hermit Crab. The image no longer has a border and the design features an abstract middle ground of two coloured triangles.
The next lone card is APC 051 the Cairns Birdwing Butterfly, this time on a white card with a hibiscus which is almost more dominant than the butterfly.
The last of the cards I have feature a mix of animals and birds: Red Kangaroo APC 069; Emu APC 070, Kookaburra APC 072, Platypus APC 073 and Cookatoo APC 075. What was featured on the missing numbers: Koala? Dingo? These cards have quite a different look using close ups of the creatures.
With the platypus we show you the back page of the card: they all feature: a ‘stamp’ version of the front image with a different colour background; the William Moore Australia postmark and the logo STAMPS AUSTRALIA COLLECTION. Perhaps some members or readers whose interests include philately can tell us more.
John Campbell says
The cards are by William Moore not William Morris
Whoops I’ll amend
I really like the last five animal cards – what a great set, it would be nice to know what the missing images were. The design of these I find very appealing – compelling in close up or profile, they’re almost gazing at the viewer. The minimal decoration on these simple yet vibrant cards really works, to the designer’s credit.
I have doubles of a few. I am going to offer the ‘set’ to the State Library. They may not want them. They come from the estate of a collector who died in 2022.