VICKS V BUCKLEY’S
According to Wikipedia, W.K.Buckley Limited was a Canadian medicines manufacturer founded in 1919. It appears that in 1941, Buckley’s started selling its Wintrol Rub in Australia – advertisements appeared in Tasmanian, Queensland and South and Western Australian newspapers. Buckley’s Wintrol was entering a market where Vicks Vaporub was well established. Wintrol claimed to be different – it acted in 3 ways and was a cream not a greasy rub.
![Point of sale advertising for the short lived competitor for Vicks Vaporub. Circa 1940s. 25 x 28 cm. Collection of Andrew H.](https://ephemerasociety.org.au/wp-content/uploads/2014/06/BuckleysWintrolRubfs12-e1402301514504.jpg)
NEW, 3-WAY “THERMAL” ACTION Give your child swift relief with this warm and glowing cream. Unique “thermal” action ights your child’s cold three ways at once. IT’S A CREAM RUB Buckley’s Wintrol RUB is the better, different, cream rub … that rubs in quicker, penetrates deeper, acts faster ! … It’s greaseless and stainless. West Australian, 15 May 1941.
Leave a Reply
You must be logged in to post a comment.