Charles Troedel (1835–1906) was a master printer and lithographer, and the face behind the production of most of Australia’s early advertising posters, product labels, and other print ephemera, as well as the iconic Melbourne Album plus select images from the New South Wales Album. Troedel’s catalogue of lithographs trace the production and evolution of nineteenth century commerce and culture—in the home, at the bar, in health, hygiene and housework, with fashion and style and in leisurely pursuits—defining the legal categories under which this content was protected and the way advertising came to be regulated.
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The author, Amanda Scardamaglia, was a creative fellow at the State Library of Victoria: the purpose of the honorary fellowship project was to learn more about Troedel’s career, his role in the colonial trademark system, and his influence in shaping the style of early colonial trademarks and commercial art. She also explored the connection between commercial art and the law. In the process, her project paid homage to Troedel’s creative contribution to the commercial art industry and the colonial community.