MORE BLOTTERS: THIS TIME AIMED AT MEN.
The images are attributed to Walter Jardine, commercial illustrator. We like the scenes from the beach and home.
Jardine did a series of information cards about ‘Crusader Cloth’ many of which are held by the National Library of Australia. These cards include stories about the crusades and other heroes.
This shape, portrait, is less common for the blotter. The pen was advertised between 1951 and 1954 with the slogans found on the blotter. On the other hand the British ‘biro’ was being promoted in 1947. (The biro was a Hungarian invention.)
This utilitarian blotter is crammed full of job opportunities for men and lads.
This blotter really was too small to be useful. Another portrait blotter, this time for the once ubiquitous Pink Pages. The population of Melbourne at that time was 1,569,000 so the business phone guide was in most homes and businesses. The telephone directory no doubt led to the demise of the Sands & McDougall street directories in 1974.
Men and cars
According to Wikipedia,
The Vacuum Oil Company began operating in Australia in 1895, introducing its Plume brand of petrol in 1916. The Flying Red Horse (Pegasus) logo was introduced in 1939, and in 1954 the Plume brand was replaced by Mobilgas.
Another nice fuel blotter albeit very small. We found only three advertisements for ‘Pax’ and “Pennzoil’ and these were from 1938 and 1939; the latter was closest to the wording on the blotter. We like the stripey bowser and model dog.
So we date this as being from the late 1940s.
Considerably smaller, this blotter is almost too small to be useful – piece of opportunistic advertising linking with the marathon at the Melbourne Olympics?
Leisure for the superman
The Argus, daily Melbourne newspaper, started a Super Comic giveaway in July 1947 and it appears to have run until at least 1955.
Thanks once again to Andrew H for sharing his collection. Other contributors welcome.
Bob Crawshaw says
Love the blotters on this page.
I’m writing a book on advertising and politics in postwar Australia. I’d be interested in speaking to Andrew H about his collection, specifically about advertising on blotters in the 1940s. Hope you can put me in contact. Thanks, Bob
Thanks I have passed on to Andrew. You would be welcome to write a note for us to put on the website.