By 1923 a model bakery provided ‘wholesome goods’, especially those containing dried fruit, for sale in refreshment rooms. To encourage the citrus fruit industry he opened a kiosk at Flinders Street station in 1924, set up stalls at other stations, and sold much fruit in times of glut. In November 1926 Clapp began selling pure orange and lemon juice drinks at a stall in Flinders Street station, the first, he claimed, in the Commonwealth.
To take a small detour from this booklet, Michael Symons’ great book One continuous picnic: a gastronomic history of Australia (2nd edition, MUP: Carlton, Vic, 2007) sets out Clapp’s achievements including the development of the ‘novelty product’ raisin bread. Probably in about 1923 he started producing recipe booklets, the first for raisin recipes; 100,000 were distributed. This was followed by recipes for apples, blackcurrants, loganberries and grapes. There is no mention of the recipe booklet shown here.