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Supermarketart

Merton Calvert: Huonville & Lenah Valley Orchards, 22 x 27 cm, circa 1940s. From the collection of ESA member N.H.

Supermarketart – here are some snippets from 1940s to 1980s. This arises from a search for some ‘missing’ items. Contributors noted in the caption.

Cocozza fancy apples, box label, 22 x 27 cm, circa 1950s. From the collection of ESA member N.H.
Streets Sundae ice cream, 1985.
‘Oranges’, Addamo Barker Packers, cardboard label to be bound at top of bag, 4.5 x 20.5 cm, 1987. From the Banks’ scrapbooks in the State Library of Victoria.

The supermarkets seem not to spend on the design for the packaging of their company brands. Simple to completely plain examples follow:

Milk carton unfolded for display in a Banks’ scrapbook, in the State Library of Victoria.
Lower section of the milk carton. Banks’ scrapbook, in the State Library of Victoria.
Bag of apples, from a house brand, c1970s. From the Banks’ scrapbooks in the State Library of Victoria.
Cereal packaging, for a house brand, c1970s. From the Banks’ scrapbooks in the State Library of Victoria.

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