Canadian threatens Vicks Vaporub

VICKS V BUCKLEY’S

According to Wikipedia, W.K.Buckley Limited was a Canadian medicines manufacturer founded in 1919. It appears that in 1941, Buckley’s started selling its Wintrol Rub in Australia – advertisements appeared in Tasmanian, Queensland and South and Western Australian newspapers. Buckley’s Wintrol was entering a market where Vicks Vaporub was well established. Wintrol claimed to be different – it acted in 3 ways and was a cream not a greasy rub.

NEW, 3-WAY “THERMAL” ACTION Give your child swift relief with this warm and glowing cream. Unique “thermal” action ights your child’s cold three ways at once. IT’S A CREAM RUB Buckley’s Wintrol RUB is the better, different, cream rub … that rubs in quicker, penetrates deeper, acts faster ! … It’s greaseless and stainless. West Australian, 15 May 1941.