EXAMPLES OF EPHEMERA #3 – 3XY MUSIC CHARTS, TOP 10/40 SONGS/SINGLES/ALBUMS/BANDS
The publishers of course used the verso for a variety of reasons:
Promoting their own and other concerts including the local version of Woodstock – Sunbury:
Also promoting their DJs and other shows with personality presenters and competitions. The 3XY Rockwords looks to be a version of bingo but you can only write on the grid when you hear the track played:
3XY was canny with promotions: directing programming to school kids with the exam theme; a logo that incorporated jeans and a disc; and using the term Rocktober.
Sometimes, later in this sequence to cross promote – likely without any consultation – with the artists. The connection with a chiko roll and Billy Thorpe – yes possible – but Peter Frampton and hard yakka – no.
In perhaps harder times for 3XY, major artists were promoted over the advertisement for a local sound system company, Northern Electronics of Coburg and the city (Victoria).
By chance, the National Film and Sound Archive marked the 60th anniversary of the Australian top 40 chart with an article and sound bites, see and hear it here
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